Yuliya Magdych

Ukrainian designer Yuliya Magdych combines Ukrainian traditions and modernity.

Iconic Ukrainian couture reimagined.
Case image

Being trend-averse is a formula that works for Magdych, the first Ukrainian designer to be represented at Selfridges; her line is also carried by Moda Operandi. Her aim is “to make something very special.” As her business grows, Magdych is increasing her offerings, adding demi-couture, for example, but some things, she says, will never change.

“I want to stay with the symbols and the embroidery, and I want to stay with the soul work. I think that if you touch the piece, you will feel something in it.”

JULY 8, 2016 at VOGUE.COM

Case Details Section

  • Industry:
    • Ecommerce
    • Fashion
  • Location:
    Kyiv, Ukraine
  • Services:
    • Website Design
    • UI/UX Design
    • Support